16 2 / 2012
"I hear that from the CEOs of big companies out here that they’ve gone through the process of developing a mobile app or a mobile website and they see their service boiled down to its core essence through the constraints of mobile because there’s small screen size, there’s low bandwidth. You sort of have to cut it out, cut it out, cut it out until just the important stuff is left. And they see that raw experience and they say that’s what we’re all about, that’s what we should be doing everywhere. So I think it’s a great forcing function for organizations and companies to come to terms with what really matters."
